Cross-Cultural User-Experience Design: Past, Present, and Future

  • IIT Institute of Design

What are the principles of cross-cultural UX design? How can we use them to solve for different aspects of cross-cultural user experience analysis and design? Aaron Marcus, president of Aaron Marcus and Associates (AM+A), will share how he and his company are finding solutions to global design and communications problems as well as the company's ongoing research comparing Chinese and Western UX design principles. His talk will showcase projects in which understanding cultural differences plays a critical role in usability and will include the presentation of concept design that address localization.

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